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Retail
Media
Services
For Omnichannel Grocery Retailers And Brands
DIGITS is an Independent Retail Media Agency
We offer expertise and managed service for grocers and brands who want to lead the market
Retail Media
Drive sales lifts with onsite and offsite media.
Target Managed Services
Full-service digital agency supporting brands sold at Target.
Alcohol Retail Media
National retail media optimized for sales lift and trade compliance.
Regional Grocers
Business services to launch, run and optimize a 1P retail media program.
Our Clients
Insights
THE IMPACT OF TARGET CIRCLE’S NEW FEATURES
May 14,2024
3 min. to read
April marked a milestone for retail promotions with the relaunch of Target Circle. This revamped loyalty program introduced innovative features that have not only excited shopper marketers but also significantly influenced retail dynamics. In this article, we explore the impact of Target Circle’s new features…
DIGITS WEBINAR ON TARGET CIRCLE
May 06,2024
3 min. to read
INTRODUCTION TO DIGITS AND THEIR EXPERTISE WITH TARGET CIRCLE At DIGITS, we're more than just a specialist agency focused on retail media – we're your go-to partner for navigating the intricacies of Target's promotional and digital landscape, especially when it comes to Target Circle. With…
INSIGHTS FROM THE ASCENDANT RMN RETAIL MEDIA CONFERENCE
April 16,2024
3 min. to read
Last week, I had the privilege of attending the Ascendant RMN Retail Media Conference in New York City, representing DIGITS as a member of the RMN council. This prestigious gathering brought together around 100 industry executives spanning diverse sectors, including brand advertisers, agencies, retail media…
THE NEW TARGET CIRCLE: A CLOSER LOOK AT THE LATEST UPDATES
April 12,2024
3 min. to read
It's been two months since Target dropped the bombshell about revamping its beloved Circle program, sending waves of anticipation throughout the retail industry. This week, the much-anticipated new experience officially launched with Circle Week, unveiling a host of exciting changes. At DIGITS, we're taking a…
REGIONAL RETAIL MEDIA NETWORKS (RMN): LESSONS LEARNED FROM SCHNUCKS’ LAUNCH
April 02,2024
3 min. to read
In January 2024, Schnucks made a significant move by launching their 1P offsite Regional Retail Media Networks (RMN), marking a pivotal moment in the evolution of digital advertising in the retail space. As RMNs transition from national giants like Walmart to mid-tier players such as…
HOW TO NAVIGATE THE NEW TARGET CIRCLE LANDSCAPE
March 19,2024
3 min. to read
Target recently made waves in the retail world with the announcement of a Circle relaunch, leaving sales and retail media executives scrambling to adapt to the new landscape. If you're feeling unsure about how to navigate these changes, fear not! DIGITS, the leading Target Retail…
TARGET ALCOHOL WEBINAR RECAP
March 18,2024
3 min. to read
If you missed our recent webinar on the alcohol category, fear not! We've got you covered with a quick Target alcohol webinar recap with all the key highlights from the session. Led by David Glaza, Founder and CEO, and Mallory Becker, our Account Director specializing…
BRANDS DRIVING GROWTH WITH TARGET CIRCLE
March 12,2024
3 min. to read
Exciting news as Target unveiled major expansion plans and transformative changes to its renowned Target Circle loyalty program during the 2023 Annual Earnings call. With Target Circle sales volume forecasted to surge by an impressive 400% in 2024, the retail landscape is poised for unprecedented…
TARGET’S CIRCLE LOYALTY PROGRAM: WHAT BRANDS NEED TO KNOW
March 05,2024
3 min. to read
In their 2023 Annual Earnings call, Target made waves with major changes to the Target Circle loyalty program, signaling its significance as a driver and lever for Target in 2024 and beyond. Let's delve into the highlights of these changes and what they mean for…
3P MEDIA: A KEY INGREDIENT IN YOUR TARGET RMN STRATEGY
March 04,2024
3 min. to read
In the realm of Retail Media Networks (RMN), 3P media emerges as a powerful tool, particularly in crafting a successful strategy at Target. Due to the spotlight on Roundel, many new clients are unfamiliar with this tactic. However, those who pilot 3P quickly onboard it…
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